Construct · 1 fields · 1 citations

green product efficacy: a standalone construct

One name. One construct. A landmark on the map.

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Green marketing

consumers' belief that green products work less well, which leads them to use more of a product when it is labeled as green.

In green marketing, green product efficacy refers to consumers' belief that green products work less well, which leads them to use more of a product when it is labeled as green. This meaning comes from Lin (2012) in Journal of Marketing.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs efficacy4 fields · 4 citationsjingle · one word, four constructs green marketing1 fields · 1 citationsanchor · a standalone construct

References

Lin, Y., & Chang, C. A. (2012). Double Standard: The Role of Environmental Consciousness in Green Product Usage. Journal of Marketing, 76(5), 125-134. https://doi.org/10.1509/jm.11.0264

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