Construct · 1 fields · 1 citations

green trust: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
green trust1 CONSTRUCTGreen trustCHEN · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a willingness to depend on a product or brand based on belief in its environmental credibility and benevolence.

In marketing, green trust refers to a willingness to depend on a product or brand based on belief in its environmental credibility and benevolence. This meaning comes from Chen (2009) in Journal of Business Ethics.[1]

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Nearby constructs

green brand equity1 fields · 1 citationsanchor · a standalone constructgreen satisfaction1 fields · 1 citationsanchor · a standalone constructbelief4 fields · 4 citationsjingle · one word, four constructs

References

  1. Chen, Y. (2009). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319. https://doi.org/10.1007/s10551-009-0223-9

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