Construct · 1 fields · 1 citations

green satisfaction: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
greensatisfaction1 CONSTRUCTGreen satisfactionCHEN · GREEN MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Green marketing

a consumer's pleasurable fulfillment with how a brand meets environmental desires and green needs, a driver of green brand equity.

In green marketing, green satisfaction refers to a consumer's pleasurable fulfillment with how a brand meets environmental desires and green needs, a driver of green brand equity. This meaning comes from Chen (2009) in Journal of Business Ethics.[1]

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Nearby constructs

green brand equity1 fields · 1 citationsanchor · a standalone constructgreen trust1 fields · 1 citationsanchor · a standalone constructbrand equity6 names · 9 citationsjangle · one name, two rival constructs

References

  1. Chen, Y. (2009). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319. https://doi.org/10.1007/s10551-009-0223-9

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