Construct · 1 fields · 1 citations

handmade effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
handmadeeffect1 CONSTRUCTHandmade effectFUCHS · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

consumers' preference for products made by hand, because the product is seen as symbolically containing the maker's love.

In consumer research, handmade effect refers to consumers' preference for products made by hand, because the product is seen as symbolically containing the maker's love. This meaning comes from Fuchs (2015) in Journal of Marketing.[1]

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Nearby constructs

hand1 fields · 1 citationsanchor · a single construct in textile sciencelove2 fields · 2 citationsjingle · one word, two constructspreference4 fields · 7 citationsjingle · one word, four constructs

References

  1. Fuchs, C., Schreier, M., & Van Osselaer, S. M. J. (2015). The Handmade Effect: What's Love Got to Do with It? Journal of Marketing, 79(2), 98-110. https://doi.org/10.1509/jm.14.0018

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