Construct · 1 fields · 1 citations

handwritten typeface effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

handwritten typefaces on products signal human presence, which makes products feel more loved and lifts evaluations.

In consumer research, handwritten typeface effect refers to handwritten typefaces on products signal human presence, which makes products feel more loved and lifts evaluations. This meaning comes from Schroll (2018) in Journal of Consumer Research.[1]

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Nearby constructs

presence5 fields · 7 citationsjingle · one word, five constructs signal5 fields · 5 citationsjingle · one word, five constructs

References

Schroll, R., Schnurr, B., & Grewal, D. (2018). Humanizing Products with Handwritten Typefaces. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucy014

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