Construct · 1 fields · 1 citations

healthy = expensive intuition: a standalone construct

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Consumer research

a lay belief that healthier foods cost more, which leads people to infer healthiness from price and to see costly items as healthier.

In consumer research, healthy = expensive intuition refers to a lay belief that healthier foods cost more, which leads people to infer healthiness from price and to see costly items as healthier. This meaning comes from Haws (2017) in Journal of Consumer Research.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs cost4 fields · 4 citationsjingle · one word, four constructs intuition3 fields · 6 citationsjingle · one word, three constructs

References

Haws, K. L., Reczek, R. W., & Sample, K. L. (2017). Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition. Journal of Consumer Research, ucw078. https://doi.org/10.1093/jcr/ucw078

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