Construct · 1 fields · 1 citations

ideal and real: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
idealand real1 CONSTRUCTIdeal and realKRESS · VISUAL COMMUNICATION

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Visual communication

the layout convention by which the upper part of a composition presents an idealised promise and the lower part concrete, practical information.

In visual communication, ideal and real refers to the layout convention by which the upper part of a composition presents an idealised promise and the lower part concrete, practical information. This meaning comes from Kress and van Leeuwen (1996) in Reading images: the grammar of visual design.[1]

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Nearby constructs

composition3 fields · 3 citationsjingle · one word, three constructsconvention1 fields · 1 citationsanchor · a standalone constructgrammar4 fields · 4 citationsjingle · one word, four constructs

References

  1. Kress, G., & van Leeuwen, T. (1996). Reading images: The grammar of visual design. Routledge. ISBN 9780415106009

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