Construct · 1 fields · 1 citations

IHIP characteristics of services: a standalone construct

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Services marketing

the four traits said to set services apart from goods: intangibility, heterogeneity, inseparability and perishability.

In services marketing, IHIP characteristics of services refers to the four traits said to set services apart from goods: intangibility, heterogeneity, inseparability and perishability. This meaning comes from Zeithaml (1985) in Journal of Marketing.[1]

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intangibility1 fields · 1 citationsanchor · a standalone construct

References

Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1985). Problems and Strategies in Services Marketing. Journal of Marketing, 49(2), 33-46. https://doi.org/10.1177/002224298504900203

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