Construct · 1 fields · 1 citations

intangibility: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
intangibility1 CONSTRUCTIntangibilityLAROCHE · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

how hard a product or service is to see, touch and mentally grasp, measured on physical, mental and generality dimensions.

In services marketing, intangibility refers to how hard a product or service is to see, touch and mentally grasp, measured on physical, mental and generality dimensions. This meaning comes from Laroche (2001) in Journal of Service Research.[1]

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Nearby constructs

IHIP characteristics of services1 fields · 1 citationsanchor · a standalone constructproduct3 fields · 3 citationsjingle · one word, three constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Laroche, M., Bergeron, J., & Goutaland, C. (2001). A Three-Dimensional Scale of Intangibility. Journal of Service Research, 4(1), 26-38. https://doi.org/10.1177/109467050141003

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