Construct · 1 fields · 1 citations

image repair theory: a standalone construct

One name. One construct. A landmark on the map.

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Public relations

strategies organizations and people use to restore reputation after an attack, from denial to mortification.

In public relations, image repair theory refers to strategies organizations and people use to restore reputation after an attack, from denial to mortification. This meaning comes from Benoit (1997) in Public Relations Review.[1]

Unit
Recovery means
Measured by

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Nearby constructs

attack4 fields · 10 citationsjingle · one word, four constructs denial3 fields · 3 citationsjingle · one word, three constructs image4 fields · 5 citationsjingle · one word, four constructs

References

Benoit, W. L. (1997). Image repair discourse and crisis communication. Public Relations Review, 23(2), 177-186. https://doi.org/10.1016/s0363-8111(97)90023-0

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