Construct · 1 fields · 1 citations

impartiality disclosure: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Advertising

an influencer stating that a post is not sponsored, which raises source credibility and attitudes compared with posts carrying no disclosure.

In advertising, impartiality disclosure refers to an influencer stating that a post is not sponsored, which raises source credibility and attitudes compared with posts carrying no disclosure. This meaning comes from Stubb (2019) in Computers in Human Behavior.[1]

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Nearby constructs

disclosure6 fields · 14 citationsjingle · one name, six constructs source credibility1 fields · 1 citationsanchor · a standalone construct source4 fields · 4 citationsjingle · one word, four constructs

References

Stubb, C., & Colliander, J. (2019). “This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior, 98, 210-222. https://doi.org/10.1016/j.chb.2019.04.024

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