Construct · 1 fields · 1 citations

source credibility: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sourcecredibility1 CONSTRUCTSource credibilityHOVLAND · COMMUNICATION

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Communication

the expertise and trustworthiness a message's audience attributes to its source, which affects how persuasive it is.

In communication, source credibility refers to the expertise and trustworthiness a message's audience attributes to its source, which affects how persuasive it is. This meaning comes from Hovland (1951) in Public Opinion Quarterly.[1]

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Nearby constructs

sleeper1 fields · 1 citationsanchor · a standalone constructaudience3 fields · 7 citationsjingle · one word, three constructsgoodwill3 fields · 3 citationsjingle · one word, three constructs

References

  1. Hovland, C. I., & Weiss, W. (1951). The Influence of Source Credibility on Communication Effectiveness. Public Opinion Quarterly, 15(4), 635. https://doi.org/10.1086/266350

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