Construct · 1 fields · 1 citations

sleeper: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sleeper1 CONSTRUCTSleeper effectHOVLAND & WEISS · 1951

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Social psychology

a message from a low-credibility source gaining persuasive influence over time as people forget the source.

In social psychology, the sleeper effect is the counter-intuitive finding that a persuasive message from a low-credibility source can gain influence over time, as people forget the discounting source but retain the content. Hovland and Weiss's 1951 The influence of source credibility on communication effectiveness reported that the attitude gap between high- and low-credibility sources shrank weeks after exposure, the observation that launched the construct. The referent is a delayed increase in attitude change measured in an audience, tracked over successive follow-ups, and it takes the name only from the metaphor of an effect that lies dormant before waking, not from any railway timber.[1]

Unit
The increase in a message's attitude impact measured at a delay
Recovery means
Not applicable
Measured by
Detected by comparing attitude change immediately after a message with change at a later follow-up, by source credibility condition

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Nearby constructs

attitude6 fields · 12 citationsjingle · one name, six constructsaudience3 fields · 7 citationsjingle · one word, three constructs

References

  1. Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635–650. https://doi.org/10.1086/266350

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