Construct · 1 fields · 1 citations

in-store travel distance: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the length of a shopper's path through a store, which raises unplanned spending and can be lengthened by targeted mobile promotions.

In retailing, in-store travel distance refers to the length of a shopper's path through a store, which raises unplanned spending and can be lengthened by targeted mobile promotions. This meaning comes from Hui (2013) in Journal of Marketing.[1]

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Nearby constructs

path3 fields · 3 citationsjingle · one word, three constructs

References

Hui, S. K., Inman, J. J., Huang, Y., & Suher, J. (2013). The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies. Journal of Marketing, 77(2), 1-16. https://doi.org/10.1509/jm.11.0436

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