Construct · 1 fields · 1 citations

INDSALES: a standalone construct

One name. One construct. A landmark on the map.

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INDSALES1 CONSTRUCTINDSALESCHURCHILL · PERSONAL SELLING

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Personal selling and sales management

a multidimensional scale of industrial salespeople's job satisfaction covering the job, fellow workers, supervision, company policy, pay, promotion and customers.

In personal selling and sales management, INDSALES refers to a multidimensional scale of industrial salespeople's job satisfaction covering the job, fellow workers, supervision, company policy, pay, promotion and customers. This meaning comes from Churchill (1974) in Journal of Marketing Research.[1]

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Nearby constructs

policy2 fields · 4 citationsjingle · one word, two constructspromotion2 fields · 2 citationsjingle · one word, two constructssatisfaction5 fields · 11 citationsjingle · one name, five constructs

References

  1. Churchill, G. A., Ford, N. M., & Walker, O. C. (1974). Measuring the Job Satisfaction of Industrial Salesmen. Journal of Marketing Research, 11(3), 254-260. https://doi.org/10.1177/002224377401100303

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