Construct · 1 fields · 1 citations

influence of presumed influence: a standalone construct

One name. One construct. A landmark on the map.

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Mass communication

people change their own attitudes or behavior in reaction to what they believe a message will do to others.

In mass communication, influence of presumed influence refers to people change their own attitudes or behavior in reaction to what they believe a message will do to others. This meaning comes from Gunther (2003) in Journal of Communication.[1]

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Nearby constructs

third-person effect4 fields · 5 citationsjingle · one name, a perception and a behaviour influence5 fields · 5 citationsjingle · one word, five constructs mass3 fields · 9 citationsjingle · one word, three constructs

References

Gunther, A. C., & Storey, J. D. (2003). The Influence of Presumed Influence. Journal of Communication, 53(2), 199-215. https://doi.org/10.1111/j.1460-2466.2003.tb02586.x

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