Construct · 1 fields · 1 citations

influencer credibility: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
influencercredibility1 CONSTRUCTInfluencer credibilityLOU · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

how trustworthy, expert and attractive followers find a social media influencer, which shapes trust in their branded posts.

In marketing, influencer credibility refers to how trustworthy, expert and attractive followers find a social media influencer, which shapes trust in their branded posts. This meaning comes from Lou (2019) in Journal of Interactive Advertising.[1]

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Nearby constructs

influencer marketing1 fields · 1 citationsanchor · a standalone constructsocial media1 fields · 1 citationsanchor · a standalone constructtrust6 fields · 11 citationsjingle · one name, five constructs

References

  1. Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58-73. https://doi.org/10.1080/15252019.2018.1533501

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