Construct · 1 fields · 1 citations

influencer marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
influencermarketing1 CONSTRUCTInfluencer marketingDE VEIRMAN · ADVERTISING

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Advertising

promoting brands through social media users with large followings who recommend products to them.

In advertising, influencer marketing refers to promoting brands through social media users with large followings who recommend products to them. This meaning comes from De Veirman (2017) in International Journal of Advertising.[1]

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Nearby constructs

follower count effect1 fields · 1 citationsanchor · a standalone constructinfluencer credibility1 fields · 1 citationsanchor · a standalone constructsocial media1 fields · 1 citationsanchor · a standalone construct

References

  1. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828. https://doi.org/10.1080/02650487.2017.1348035

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