Construct · 1 fields · 1 citations

interfirm adaptation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
interfirmadaptation1 CONSTRUCTInterfirm adaptationHALLÉN · INDUSTRIAL MARKETING

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Industrial marketing

changes one firm makes to its products, processes or routines to suit a specific business partner, explained by social exchange and power in the relationship.

In industrial marketing, interfirm adaptation refers to changes one firm makes to its products, processes or routines to suit a specific business partner, explained by social exchange and power in the relationship. This meaning comes from Hallén (1991) in Journal of Marketing.[1]

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Nearby constructs

adaptation5 fields · 7 citationsjingle · one word, five constructsbusiness1 fields · 1 citationsanchor · a standalone constructexchange4 fields · 7 citationsjingle · one word, four constructs

References

  1. Hallén, L., Johanson, J., & Seyed-Mohamed, N. (1991). Interfirm Adaptation in Business Relationships. Journal of Marketing, 55(2), 29-37. https://doi.org/10.1177/002224299105500204

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