Construct · 1 fields · 1 citations

interfirm influence strategies: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
interfirm influencestrategies1 CONSTRUCTInterfirm influenceFRAZIER · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

the communication tactics, such as information exchange, recommendations, promises, threats, requests and legalistic pleas, that one channel member uses to change another's behavior.

In business-to-business marketing, interfirm influence strategies refers to the communication tactics, such as information exchange, recommendations, promises, threats, requests and legalistic pleas, that one channel member uses to change another's behavior. This meaning comes from Frazier (1984) in Journal of Marketing.[1]

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Nearby constructs

channel4 fields · 4 citationsjingle · one word, four constructsexchange4 fields · 7 citationsjingle · one word, four constructsinfluence tactics1 fields · 1 citationsanchor · a standalone construct

References

  1. Frazier, G. L., & Summers, J. O. (1984). Interfirm Influence Strategies and Their Application within Distribution Channels. Journal of Marketing, 48(3), 43-55. https://doi.org/10.1177/002224298404800305

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