Construct · 1 fields · 1 citations

interfirm monitoring: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
interfirmmonitoring1 CONSTRUCTInterfirm monitoringHEIDE · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

a firm's measurement of a partner's outputs or behaviors, whose effect on opportunism depends on whether it fits the social contract of the relationship.

In business-to-business marketing, interfirm monitoring refers to a firm's measurement of a partner's outputs or behaviors, whose effect on opportunism depends on whether it fits the social contract of the relationship. This meaning comes from Heide (2007) in Journal of Marketing Research.[1]

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Nearby constructs

measurement3 fields · 5 citationsjingle · one word, three constructsopportunism1 fields · 1 citationsanchor · a standalone constructcontract4 fields · 6 citationsjingle · one word, four contracts

References

  1. Heide, J. B., Wathne, K. H., & Rokkan, A. I. (2007). Interfirm Monitoring, Social Contracts, and Relationship Outcomes. Journal of Marketing Research, 44(3), 425-433. https://doi.org/10.1509/jmkr.44.3.425

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