Construct · 1 fields · 1 citations

opportunism: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
opportunism1 CONSTRUCTOpportunismWATHNE · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

self-interest seeking with guile by an exchange partner, such as cheating, withholding effort or shirking.

In business-to-business marketing, opportunism refers to self-interest seeking with guile by an exchange partner, such as cheating, withholding effort or shirking. This meaning comes from Wathne (2000) in Journal of Marketing.[1]

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Nearby constructs

dark side of buyer-supplier relationships1 fields · 1 citationsanchor · a standalone constructeffort2 fields · 2 citationsjingle · one word, two constructsexchange4 fields · 7 citationsjingle · one word, four constructs

References

  1. Wathne, K. H., & Heide, J. B. (2000). Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions. Journal of Marketing, 64(4), 36-51. https://doi.org/10.1509/jmkg.64.4.36.18070

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