Construct · 1 fields · 1 citations

intergenerational influence: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the transmission of brand preferences and consumption habits from parents to their adult children, a source of brand equity.

In consumer research, intergenerational influence refers to the transmission of brand preferences and consumption habits from parents to their adult children, a source of brand equity. This meaning comes from Moore (2002) in Journal of Marketing.[1]

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Nearby constructs

brand equity6 names · 9 citationsjangle · one name, two rival constructs consumption3 fields · 5 citationsjingle · one word, three constructs equity4 fields · 4 citationsjingle · one word, four constructs

References

Moore, E. S., Wilkie, W. L., & Lutz, R. J. (2002). Passing the Torch: Intergenerational Influences as a Source of Brand Equity. Journal of Marketing, 66(2), 17-37. https://doi.org/10.1509/jmkg.66.2.17.18480

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