Construct · 1 fields · 1 citations

internet channel cannibalization: a standalone construct

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Retailing

the degree to which adding an online channel takes sales away from a firm's existing offline channel, found to be small in the case studied.

In retailing, internet channel cannibalization refers to the degree to which adding an online channel takes sales away from a firm's existing offline channel, found to be small in the case studied. This meaning comes from Deleersnyder (2002) in International Journal of Research in Marketing.[1]

Unit
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Nearby constructs

cannibalization4 fields · 6 citationsjingle · one word, four constructs case2 fields · 3 citationsjingle · one word, two constructs channel4 fields · 4 citationsjingle · one word, four constructs

References

Deleersnyder, B., Geyskens, I., Gielens, K., & Dekimpe, M. G. (2002). How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands. International Journal of Research in Marketing, 19(4), 337-348. https://doi.org/10.1016/s0167-8116(02)00099-x

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