Construct · 1 fields · 1 citations

interstore sales displacement: a standalone construct

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Retailing

the shift of sales from one store to a competing store caused by a retailer's price promotions, alongside within-store substitution and complementary purchases.

In retailing, interstore sales displacement refers to the shift of sales from one store to a competing store caused by a retailer's price promotions, alongside within-store substitution and complementary purchases. This meaning comes from Walters (1991) in Journal of Marketing.[1]

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Nearby constructs

displacement5 fields · 6 citationsjingle · one word, five constructs shift4 fields · 7 citationsjingle · one word, four constructs substitution4 fields · 4 citationsjingle · one word, four constructs

References

Walters, R. G. (1991). Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement. Journal of Marketing, 55(2), 17-28. https://doi.org/10.1177/002224299105500203

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