Construct · 1 fields · 1 citations

Katie Couric effect: a standalone construct

One name. One construct. A landmark on the map.

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Medicine

the rise in colonoscopy rates after a television host's on-air colonoscopy and colon cancer awareness campaign.

In medicine, Katie Couric effect refers to the rise in colonoscopy rates after a television host's on-air colonoscopy and colon cancer awareness campaign. This meaning comes from Cram (2003) in Archives of Internal Medicine.[1]

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Nearby constructs

awareness3 fields · 5 citationsjingle · one word, three constructs campaign2 fields · 4 citationsjingle · one word, two constructs host2 fields · 2 citationsjingle · one word, two constructs

References

Cram, P., Fendrick, A. M., Inadomi, J., Cowen, M. E., Carpenter, D., & Vijan, S. (2003). The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Katie Couric Effect. Archives of Internal Medicine, 163(13), 1601. https://doi.org/10.1001/archinte.163.13.1601

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