Construct · 1 fields · 1 citations

language expectancy theory: a standalone construct

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Communication

a theory that persuasion depends on whether a speaker's language, such as its intensity, meets or violates audience expectations.

In communication, language expectancy theory refers to a theory that persuasion depends on whether a speaker's language, such as its intensity, meets or violates audience expectations. This meaning comes from Burgoon (1975) in Human Communication Research.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructs expectancy3 fields · 6 citationsjingle · one word, three constructs intensity4 fields · 5 citationsjingle · one word, four constructs

References

Burgoon, M., Jones, S. B., & Stewart, D. (1975). Toward a Message-centered Theory of Persuasion: Three Empirical Investigations of Language Intensity. Human Communication Research, 1(3), 240-256. https://doi.org/10.1111/j.1468-2958.1975.tb00271.x

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