Construct · 1 fields · 1 citations

learning without involvement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the proposition that repeated television advertising shifts brand perceptions in viewers who are not actively involved, without changing attitudes first.

In advertising, learning without involvement refers to the proposition that repeated television advertising shifts brand perceptions in viewers who are not actively involved, without changing attitudes first. This meaning comes from Krugman (1965) in Public Opinion Quarterly.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how learning without involvement sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

involvement6 fields · 10 citationsjingle · one name, six constructs learning6 fields · 14 citationsjingle · one name, six constructs proposition3 fields · 6 citationsjingle · one word, three constructs

References

Krugman, H. E. (1965). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29(3), 349. https://doi.org/10.1086/267335

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct