Construct · 1 fields · 1 citations

limited capacity model of motivated mediated message processing: a standalone construct

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Mass communication

viewers have limited cognitive resources for encoding, storing and retrieving media messages, and message features and motivation decide how those resources are allocated.

In mass communication, limited capacity model of motivated mediated message processing refers to viewers have limited cognitive resources for encoding, storing and retrieving media messages, and message features and motivation decide how those resources are allocated. This meaning comes from Lang (2000) in Journal of Communication.[1]

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Nearby constructs

capacity5 fields · 8 citationsjingle · one word, four limits encoding4 fields · 4 citationsjingle · one word, four constructs mass3 fields · 9 citationsjingle · one word, three constructs

References

Lang, A. (2000). The Limited Capacity Model of Mediated Message Processing. Journal of Communication, 50(1), 46-70. https://doi.org/10.1111/j.1460-2466.2000.tb02833.x

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