Construct · 1 fields · 1 citations

linguistic concreteness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
linguisticconcreteness1 CONSTRUCTLinguistic concretenessPACKARD · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the use of specific, tangible words by customer service agents, which signals listening and raises customer satisfaction and purchase.

In consumer research, linguistic concreteness refers to the use of specific, tangible words by customer service agents, which signals listening and raises customer satisfaction and purchase. This meaning comes from Packard (2020) in Journal of Consumer Research.[1]

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Nearby constructs

concreteness1 fields · 1 citationsanchor · a standalone constructpurchase1 fields · 2 citationsanchor · a standalone constructsatisfaction5 fields · 11 citationsjingle · one name, five constructs

References

  1. Packard, G., & Berger, J. (2020). How Concrete Language Shapes Customer Satisfaction. Journal of Consumer Research, 47(5), 787-806. https://doi.org/10.1093/jcr/ucaa038

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