Construct · 1 fields · 1 citations

linguistic style in crowdfunding: a standalone construct

One name. One construct. A landmark on the map.

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linguistic stylein crowdfunding1 CONSTRUCTLinguistic style inPARHANKANGAS · ENTREPRENEURIAL

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Entrepreneurial finance

how language features of a campaign pitch, such as concreteness, precision and interactivity, affect crowdfunding success, differently for social and commercial entrepreneurs.

In entrepreneurial finance, linguistic style in crowdfunding refers to how language features of a campaign pitch, such as concreteness, precision and interactivity, affect crowdfunding success, differently for social and commercial entrepreneurs. This meaning comes from Parhankangas (2017) in Journal of Business Venturing.[1]

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Nearby constructs

affect4 fields · 5 citationsjingle · one word, several feeling constructsbusiness1 fields · 1 citationsanchor · a standalone constructcampaign2 fields · 4 citationsjingle · one word, two constructs

References

  1. Parhankangas, A., & Renko, M. (2017). Linguistic style and crowdfunding success among social and commercial entrepreneurs. Journal of Business Venturing, 32(2), 215-236. https://doi.org/10.1016/j.jbusvent.2016.11.001

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