Construct · 1 fields · 1 citations

logo design: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

design properties of logos, such as naturalness, harmony and elaborateness, that shape recognition, familiarity and positive affect.

In consumer research, logo design refers to design properties of logos, such as naturalness, harmony and elaborateness, that shape recognition, familiarity and positive affect. This meaning comes from Henderson (1998) in Journal of Marketing.[1]

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Nearby constructs

affect4 fields · 5 citationsjingle · one word, several feeling constructs harmony3 fields · 4 citationsjingle · one word, three constructs positive affect1 fields · 1 citationsanchor · a standalone construct

References

Henderson, P. W., & Cote, J. A. (1998). Guidelines for Selecting or Modifying Logos. Journal of Marketing, 62(2), 14-30. https://doi.org/10.1177/002224299806200202

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