Construct · 1 fields · 1 citations

loss leader pricing: a standalone construct

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Retailing

pricing an advertised item very low, even below cost, to attract shoppers who then buy other items.

In retailing, loss leader pricing refers to pricing an advertised item very low, even below cost, to attract shoppers who then buy other items. This meaning comes from Hess (1987) in Marketing Science.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs item1 fields · 1 citationsanchor · a standalone construct loss2 fields · 3 citationsjingle · one word, two constructs

References

Hess, J. D., & Gerstner, E. (1987). Loss Leader Pricing and Rain Check Policy. Marketing Science, 6(4), 358-374. https://doi.org/10.1287/mksc.6.4.358

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