Construct · 1 fields · 1 citations

Lovelock service classification: a standalone construct

One name. One construct. A landmark on the map.

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Services marketing

a set of classification schemes sorting services by the nature of the act, the type of relationship, customization, demand and supply, and delivery mode.

In services marketing, Lovelock service classification refers to a set of classification schemes sorting services by the nature of the act, the type of relationship, customization, demand and supply, and delivery mode. This meaning comes from Lovelock (1983) in Journal of Marketing.[1]

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Nearby constructs

delivery1 fields · 1 citationsanchor · a standalone construct demand4 fields · 4 citationsjingle · one word, four constructs mode5 fields · 5 citationsjingle · one word, five constructs

References

Lovelock, C. H. (1983). Classifying Services to Gain Strategic Marketing Insights. Journal of Marketing, 47(3), 9-20. https://doi.org/10.1177/002224298304700303

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