Construct · 1 fields · 1 citations

magic bullet theory: a standalone construct

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Mass communication

the idea that media messages act directly and uniformly on passive audiences, a view later scholars argued was largely a myth.

In mass communication, magic bullet theory refers to the idea that media messages act directly and uniformly on passive audiences, a view later scholars argued was largely a myth. This meaning comes from Sproule (1989) in Critical Studies in Mass Communication.[1]

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Nearby constructs

magic1 fields · 1 citationsanchor · a standalone construct mass3 fields · 9 citationsjingle · one word, three constructs myth2 fields · 2 citationsjingle · one word, two constructs

References

Sproule, J. M. (1989). Progressive propaganda critics and the magic bullet myth. Critical Studies in Mass Communication, 6(3), 225-246. https://doi.org/10.1080/15295038909366750

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