Construct · 1 fields · 1 citations

marketing capabilities: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
marketingcapabilities1 CONSTRUCTMarketing capabilitiesVORHIES · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

integrative processes by which a firm applies its resources to meet market needs, a source of advantage.

In marketing, marketing capabilities refers to integrative processes by which a firm applies its resources to meet market needs, a source of advantage. This meaning comes from Vorhies (2005) in Journal of Marketing.[1]

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Nearby constructs

born global4 names · 6 citationsjangle · one early-internationalizing firm, many namesmarket3 fields · 5 citationsjingle · one word, three constructssource4 fields · 4 citationsjingle · one word, four constructs

References

  1. Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing, 69(1), 80-94. https://doi.org/10.1509/jmkg.69.1.80.55505

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