Construct · 1 fields · 1 citations

marketing department influence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing strategy

the power of a firm's marketing department over strategic decisions relative to other functions, and its antecedents and effect on performance.

In marketing strategy, marketing department influence refers to the power of a firm's marketing department over strategic decisions relative to other functions, and its antecedents and effect on performance. This meaning comes from Verhoef (2009) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how marketing department influence sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

influence5 fields · 5 citationsjingle · one word, five constructs performance6 fields · 8 citationsjingle · one word, five performances power6 fields · 13 citationsjingle · one name, six constructs

References

Verhoef, P. C., & Leeflang, P. S. H. (2009). Understanding the Marketing Department's Influence within the Firm. Journal of Marketing, 73(2), 14-37. https://doi.org/10.1509/jmkg.73.2.14

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct