Construct · 1 fields · 1 citations

marketplace mythology: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

cultural myths that marketers and consumers draw on to give products meaning and power, such as natural health myths.

In consumer research, marketplace mythology refers to cultural myths that marketers and consumers draw on to give products meaning and power, such as natural health myths. This meaning comes from Thompson (2004) in Journal of Consumer Research.[1]

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Nearby constructs

natural3 fields · 7 citationsjingle · one word, three constructs power6 fields · 13 citationsjingle · one name, six constructs

References

Thompson, C. J. (2004). Marketplace Mythology and Discourses of Power. Journal of Consumer Research, 31(1), 162-180. https://doi.org/10.1086/383432

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