Construct · 1 fields · 1 citations

masstige: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

a strategy of offering prestige-style products at prices that put them within reach of the middle-class mass market.

In branding, masstige refers to a strategy of offering prestige-style products at prices that put them within reach of the middle-class mass market. This meaning comes from Paul (2015) in Marketing Intelligence & Planning.[1]

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Nearby constructs

competitive intelligence4 names · 5 citationsjangle · one construct, many names intelligence6 fields · 14 citationsjingle · one name, six constructs market3 fields · 5 citationsjingle · one word, three constructs

References

Paul, J. (2015). Masstige marketing redefined and mapped: Introducing a pyramid model and MMS measure. Marketing Intelligence & Planning, 33(5), 691-706. https://doi.org/10.1108/mip-02-2014-0028

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