Construct · 1 fields · 1 citations

meaning transfer model: a standalone construct

One name. One construct. A landmark on the map.

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meaningtransfer model1 CONSTRUCTMeaning transfer modelMCCRACKEN · CONSUMER RESEARCH

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Consumer research

the account that celebrity endorsers carry cultural meanings that move from the celebrity to the product and then to the consumer.

In consumer research, meaning transfer model refers to the account that celebrity endorsers carry cultural meanings that move from the celebrity to the product and then to the consumer. This meaning comes from McCracken (1989) in Journal of Consumer Research.[1]

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Nearby constructs

celebrity endorsement1 fields · 1 citationsanchor · a standalone constructcarry1 fields · 1 citationsanchor · a standalone constructmodel3 fields · 3 citationsjingle · one word, three constructs

References

  1. McCracken, G. (1989). Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, 16(3), 310. https://doi.org/10.1086/209217

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