Construct · 1 fields · 1 citations

celebrity endorsement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
celebrityendorsement1 CONSTRUCTCelebrity endorsementMCCRACKEN · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

use of a famous person to promote a product; works by transferring cultural meanings from celebrity to product.

In consumer research, celebrity endorsement refers to use of a famous person to promote a product; works by transferring cultural meanings from celebrity to product. This meaning comes from McCracken (1989) in Journal of Consumer Research.[1]

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Nearby constructs

meaning transfer model1 fields · 1 citationsanchor · a standalone constructnegative celebrity information1 fields · 1 citationsanchor · a standalone constructperson3 fields · 6 citationsjingle · one word, three constructs

References

  1. McCracken, G. (1989). Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, 16(3), 310. https://doi.org/10.1086/209217

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