Construct · 1 fields · 1 citations

negative celebrity information: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
negative celebrityinformation1 CONSTRUCTNegative celebrityTILL · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

bad publicity about a celebrity endorser that transfers to the brand linked with them in memory.

In advertising, negative celebrity information refers to bad publicity about a celebrity endorser that transfers to the brand linked with them in memory. This meaning comes from Till (1998) in Journal of Advertising.[1]

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Nearby constructs

celebrity endorsement1 fields · 1 citationsanchor · a standalone constructinformation4 fields · 5 citationsjingle · one word, four constructsmemory6 fields · 18 citationsjingle · one name, six constructs

References

  1. Till, B. D., & Shimp, T. A. (1998). Endorsers in Advertising: The Case of Negative Celebrity Information. Journal of Advertising, 27(1), 67-82. https://doi.org/10.1080/00913367.1998.10673543

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