Construct · 1 fields · 1 citations

mental budgeting: a standalone construct

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Consumer research

setting mental spending limits for categories of expenses and tracking purchases against them, which can lead to under- or overconsumption within a category.

In consumer research, mental budgeting refers to setting mental spending limits for categories of expenses and tracking purchases against them, which can lead to under- or overconsumption within a category. This meaning comes from Heath (1996) in Journal of Consumer Research.[1]

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category4 fields · 4 citationsjingle · one word, four constructs tracking4 fields · 7 citationsjingle · one word, four constructs

References

Heath, C., & Soll, J. B. (1996). Mental Budgeting and Consumer Decisions. Journal of Consumer Research, 23(1), 40. https://doi.org/10.1086/209465

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