Construct · 1 fields · 1 citations

message discrepancy: a standalone construct

One name. One construct. A landmark on the map.

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Persuasion

the distance between the position a message advocates and the receiver's own position, whose effect on attitude change depends on source credibility.

In persuasion, message discrepancy refers to the distance between the position a message advocates and the receiver's own position, whose effect on attitude change depends on source credibility. This meaning comes from Aronson (1963) in The Journal of Abnormal and Social Psychology.[1]

Unit
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Nearby constructs

attitude6 fields · 12 citationsjingle · one name, six constructs message3 fields · 6 citationsjingle · one word, three constructs persuasion3 fields · 5 citationsjingle · one word, three constructs

References

Aronson, E., Turner, J. A., & Carlsmith, J. M. (1963). Communicator credibility and communication discrepancy as determinants of opinion change. The Journal of Abnormal and Social Psychology, 67(1), 31-36. https://doi.org/10.1037/h0045513

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