Construct · 1 fields · 1 citations

message sensation value: a standalone construct

One name. One construct. A landmark on the map.

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Health communication

the degree to which a message's formal and content features, such as novelty, intensity and pace, elicit arousal and attention.

In health communication, message sensation value refers to the degree to which a message's formal and content features, such as novelty, intensity and pace, elicit arousal and attention. This meaning comes from Palmgreen (1991) in Health Communication.[1]

Unit
Recovery means
Measured by

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Nearby constructs

arousal3 fields · 4 citationsjingle · one word, three constructs attention5 fields · 10 citationsjingle · one name, five constructs degree1 fields · 1 citationsanchor · a standalone construct

References

Palmgreen, P., Donohew, L., Lorch, E. P., Rogus, M., Helm, D., & Grant, N. (1991). Sensation Seeking, Message Sensation Value, and Drug Use as Mediators of PSA Effectiveness. Health Communication, 3(4), 217-227. https://doi.org/10.1207/s15327027hc0304_4

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