Construct · 1 fields · 1 citations

mobile crowdedness effect: a standalone construct

One name. One construct. A landmark on the map.

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mobilecrowdedness effect1 CONSTRUCTMobile crowdednessANDREWS · MARKETING

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Marketing

the finding that commuters in physically crowded settings respond more to mobile advertisements, explained as mobile immersion that shields them from crowding.

In marketing, mobile crowdedness effect refers to the finding that commuters in physically crowded settings respond more to mobile advertisements, explained as mobile immersion that shields them from crowding. This meaning comes from Andrews (2016) in Marketing Science.[1]

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Nearby constructs

crowding5 fields · 7 citationsjingle · one word, five constructsimmersion3 fields · 4 citationsjingle · one word, three constructs

References

  1. Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218-233. https://doi.org/10.1287/mksc.2015.0905

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