Construct · 1 fields · 1 citations

mobile targeting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
mobiletargeting1 CONSTRUCTMobile targetingLUO · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

sending promotions to consumers' phones based on where and when they are, with nearby and timely offers raising purchases.

In marketing, mobile targeting refers to sending promotions to consumers' phones based on where and when they are, with nearby and timely offers raising purchases. This meaning comes from Luo (2014) in Management Science.[1]

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Nearby constructs

raising1 fields · 1 citationsanchor · one construct, one fieldtargeting4 fields · 5 citationsjingle · one word, four constructs

References

  1. Luo, X., Andrews, M., Fang, Z., & Phang, C. W. (2014). Mobile Targeting. Management Science, 60(7), 1738-1756. https://doi.org/10.1287/mnsc.2013.1836

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