Construct · 1 fields · 1 citations

molecular model of market entities: a standalone construct

One name. One construct. A landmark on the map.

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molecular modelof market entities1 CONSTRUCTMolecular model ofSHOSTACK · SERVICES MARKETING

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Services marketing

a model treating offerings as combinations of tangible and intangible elements, placed along a spectrum from tangible-dominant to intangible-dominant.

In services marketing, molecular model of market entities refers to a model treating offerings as combinations of tangible and intangible elements, placed along a spectrum from tangible-dominant to intangible-dominant. This meaning comes from Shostack (1977) in Journal of Marketing.[1]

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructsmodel3 fields · 3 citationsjingle · one word, three constructsspectrum4 fields · 4 citationsjingle · one word, four constructs

References

  1. Shostack, G. L. (1977). Breaking Free from Product Marketing. Journal of Marketing, 41(2), 73-80. https://doi.org/10.1177/002224297704100219

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