Construct · 1 fields · 1 citations

moral emotions toward corporate irresponsibility: a standalone construct

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Consumer research

consumers' contempt, anger and disgust in response to irresponsible firm behavior, which drive negative word of mouth and protest.

In consumer research, moral emotions toward corporate irresponsibility refers to consumers' contempt, anger and disgust in response to irresponsible firm behavior, which drive negative word of mouth and protest. This meaning comes from Grappi (2013) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct drive2 fields · 2 citationsjingle · one word, two constructs moral emotions1 fields · 1 citationsanchor · a standalone construct

References

Grappi, S., Romani, S., & Bagozzi, R. P. (2013). Consumer response to corporate irresponsible behavior: Moral emotions and virtues. Journal of Business Research, 66(10), 1814-1821. https://doi.org/10.1016/j.jbusres.2013.02.002

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