Construct · 1 fields · 1 citations

multi-unit franchising: a standalone construct

One name. One construct. A landmark on the map.

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Small business

granting a single franchisee several outlets, as a way to grow a franchise system faster while managing control.

In small business, multi-unit franchising refers to granting a single franchisee several outlets, as a way to grow a franchise system faster while managing control. This meaning comes from Kaufmann (1996) in Journal of Business Venturing.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct control4 fields · 5 citationsjingle · one word, four constructs franchising1 fields · 1 citationsanchor · a standalone construct

References

Kaufmann, P. J., & Dant, R. P. (1996). Multi-unit franchising: Growth and management issues. Journal of Business Venturing, 11(5), 343-358. https://doi.org/10.1016/0883-9026(96)00057-2

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